ATTA Leadership Series: Winning in China: The Cultural and Structural Needs Brands Need to Embrace Beyond the Common Cliches'

  • 22 October 2019
  • 08:30 - 10:30
  • The Centre, Level 20, 989 Changle Road, Shangai


Registration is closed

A Seminar co-hosted with The Executive Center


Mark Tanner
Managing Director, China Skinny

Mark has provided China-market growth strategies and research to close to 200 brands including IKEA, Reckitt Benckiser, Tourism Australia, Colgate, Fonterra, SAIC Motors and IHG.

His views on China have been quoted in more than 200 international media outlets including Bloomberg, Reuters, FT and Forbes, where he is a columnist. Tanner authors the most-read newsletter about marketing to China, and is a regular keynote speaker addressing audiences around the globe.

Prior to moving to China, Mark rode his bike across Canada solo in the middle of winter, hunted for ancient viking treasure in Iceland and led the first unbroken journey from the source of the Blue Nile to the sea.

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08:15 - 08:30 Registration (Please sign in early due to limited seating)
08:30 - 09:00 Networking & Breakfast is served
09:00 - 09:45  Presentation
09:45 - 10:15
Q & A
10:15 - 10:30 Networking and close

Event Details

Date: Tuesday, 22 October 2019 
Time 08:30 am to 10:30 am 
Venue: The Centre, Level 20, 989 Change Road, Shangai

RMB200 paid at the door, price includes breakfast


Please register for catering purposes

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