"Not only do transformation and turnaround professionals in Asia need to overcome the usual operational and financial hurdles, they must also have the creativity and diplomacy to understand numerous business customs and cultural barriers. Everything moves faster in this region, with rapid expansion happening almost overnight compared to Western markets. Transformation and turnaround professionals in Asia are breaking new ground, so it's crucial to have a forum to come together and share experiences."
ATTA plays a key role in providing education about transformation and turnarounds and communicating the achievements of our profession in Asia. Through events and regular communication, we provide ATTA professionals with networking opportunities and the knowledge they need to be leaders in transformation and turnaround.
Exchanging experience & networking:
ATTA members gain significant benefits from sharing experiences with colleagues and peers. Periodic events throughout the year offer members the opportunity to share information and network with other ATTA professionals.
Membership of ATTA is increasingly being recognised across industries as the sign of an experienced and qualified professional with significant value to bring to transformation and turnaround projects. Applicants who meet our membership criteria are eligible to use “MATTA” after their name.
Our network provides a forum for those seeking experienced professionals for turnaround and transformation projects within the region. Those on our membership list are informed of these opportunities as we become aware of them.
Members details are entered into our members-only database that enables others to search quickly for qualified professionals experienced in a relevant sector.
Newsletters and articles written by our members and others within the industry are disseminated on a regular basis to keep members aware of market developments and to help them learn from shared experience.
Members are invited to regular networking and information events across the region. In addition, the annual ATTA conference provides a forum for members to get together to discuss developments in the market, to share experience and to network.
Media and market support:
ATTA regularly informs the wider marketplace about the benefits of successful transformation and turnaround, reaching out to directors of companies, professionals in finance and law, government officials and the media, to share case studies and promote best practices.